The impact advertising on our behaviour

The impact advertising on our behaviour

Advertisement has a great influence on society and its effect has been getting stronger as days passed by technology. Years ago there were a few advertisements that were published in newspapers and magazines or broadcasted in radios. But now, there are several ways that advertisements can affect our life such as commercials on T.V., banners on a website or short videos in our cell-phones. All of these platforms are called mass media that people can be affected by these platforms even they are reluctant. But it is proven fact that advertisements have direct effect on our life.

Firstly, commercials on T.V. during a soccer game can reach millions of spectators at a time. After the commercial is broadcasted, there is a rapid growth on the demand of a product or a service. In addition, advertisements can change shopping habits. People generally try a new product after they watch the commercial on T.V. In some commercials, erotic scenes are used in order to attract people’s attention. Other commonly method which is mainly used in commercials is to tell a funny story. People watch these commercials again and again because these funny commercials make them smile. Children, on the other hand, the most primitive groups that commercials want to take their attention. Because children have Dhuge impact on their parents’ decision while shopping. For example some computer manufacturers use pictures of characters such as Barbie or spider man on their products.

Advertising can have a strong impact on our thinking, even when we don't realize it. This is specially true for children, because they believe that everything see is true. People of all ages need to think critically about the idea that we get from advertising, and how they affect our behaviour.